WHY ONLINE MARKETING IS CRITICAL
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This is a quote from a recent article from the National Association of Realtors titled "Home Buyer And Seller Generational Trends:
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Among all generations of home buyers the first step in the home buying process is looking online for properties for sale. Gen Y is most likely among generations to also look online for information about the home buying process, while the Silent Generation is most likely to contact a real estate agent.
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More than half of Gen Y and Gen X buyers used a mobile device during their home search. Among those who did, 26 percent of Gen Y and 22 percent of Gen X found the home they ultimately purchased via a mobile device.
FYI (I had to look it up, too). Here are the generational age groups:
Gen Y--1980-1995
Gen X 1965-1979
Younger boomers --1955-1964
Older boomers-- 1946-1954
Silent Generation--1925-1945
In this article it also shows buyers and sellers by generation and by percentages they start there look online. In just those two categories, that is 61% of the buyers are looking online for a house.
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